At the co-op board meeting on July 28, 2021, this strategic plan was adopted. While the co-op had a business plan from 2009 and worked to consider strategic initiatives in 2013, this revision led by General Manager Lee Farmer represents a significant commitment to planning and execution.
Key updates emerged from a community survey and led the co-op board to update our mission and vision for the future.
Vision
To build a nourishing, just, resilient, sustainable, and diverse local food system in the Mendocino South Coast that meets the needs of everyone in our community
To develop a local economy that encourages regenerative agriculture, links consumers more directly to producers, and addresses systemic food injustice rooted in race, class, and gender oppression.
To work together with the community to create this system, honoring the origin of the cooperative movement to form organizations run by the people, thereby replacing hierarchies based in capitalist exploitation.
Mission
To build the strength of the Mendocino South Coast food system by providing ethically-sourced, high-quality foods and creating a safe, inclusive community gathering space.
We prioritize local suppliers, strive to be a responsible employer, and engage deeply with the community to ensure that our co-op is run democratically, accurately reflects the needs of the community and builds deep partnerships with other relevant local stakeholders.